Energy Utility Customer Engagement

Energy utility customer engagement

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Extraordinary insights: A full-service marketing agency inside an energy consultancy.

We have unparalleled knowledge of the utility industry and combine that with cutting-edge marketing and media strategy, award-winning creative, data analytics, and deep customer insights. We will help you navigate the clean energy transition and boost program participation, while building your brand.

50+

utility clients across the United States

40M+

energy customers reached annually

3x-5x

increase in utility customer response rates

225+

Industry and advertising awards

75% of customers plan to have more smart energy tech in the next 3 years.

We know the utility industry—and customers—better than anyone else

Reaching utility customers is our specialty. We have secure access to anonymized usage data from hundreds of thousands of customers, and we use proven behavioral science and cutting-edge technology to build propriety propensity models that help us understand diverse customer segments. The result is customized campaigns and messages that move your residential and business customers from consideration to action, lifting utility customer response rates by 3-5 times.

Discover Sightline^(R), our customer analytics engine for utilities.

Achieve your business goals with omni-channel creative campaigns

Our award-winning utility campaigns excel in multi-channel marketing. With our powerful in-house media buying, we consistently exceed campaign goals, delivering up to 20% added value. Our unique skill lies in stretching utility program dollars. Immediate impact plus ongoing optimization—that’s our winning formula.

Explore BGE’s award-winning “Fairy Tale” campaign.

We bring our energy experts into the marketing process

Great ideas can come at any time, from any place. We bring a diverse group of experts to the table, extending beyond marketers. Our team includes specialists in energy efficiency programs, grid electrification, cybersecurity, electric vehicles, climate, and more. This deep bench and business knowledge accelerates our marketing strategy. We also connect our utility marketing clients with each other, sharing knowledge that’s relevant and actionable.

Your customers are diverse and so is our approach

Our integrated campaigns are meticulously crafted by our multicultural team. They understand that being diverse is about celebrating differences and accurately reflecting the rich tapestry of our audiences—spanning age, race, culture, language, and region. Through every interaction, we empower and foster equity and inclusion. Welcome to marketing that speaks your customers’ language and embraces their uniqueness.